The Olune Journal
Notes from the studio.
Working theories, observations from the trenches, and unsolicited opinions on what actually moves the needle for clean skincare brands trying to scale paid media in 2026.
Why most skincare ads under-perform on Meta in 2026.
The category has changed. Most brands haven’t. A diagnostic of the five mistakes burning DTC skincare budgets right now — and what to do instead.
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Three video hooks that convert for clean skincare on TikTok.
A hook framework we use in the studio. Each one earns the next three seconds of attention — with the structure, the language, and the visual moves that make them land.
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AI-driven creative for skincare founders: what’s signal, what’s hype.
A founder’s guide to evaluating AI in beauty creative production. Where it genuinely cuts cost and time. Where the hype outruns the result. And how to tell the difference.
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